AI in Voice Commerce: Revolutionizing Shopping Experiences

Convenience is central to today’s digitally savvy consumers’ shopping experiences, and AI-powered voice commerce drives this metric.

In 2019, voice assistants like Microsoft’s Cortana, Google Assistant, and Apple’s Siri were nascent and hadn’t evolved enough to complete purchases. This led to a broad definition of voice commerce as any shopping process involving voice services.

Cut to today and scratching beyond the surface, the numbers tell a fascinating story. In 2020, there were 4.2 billion digital voice assistants in use worldwide, and it’s pretty telling how the number doubled to 8.4 billion in 2024.

Consumer behavior has evolved, too, with 74% of consumers using conversational voice assistants to complete some part of the retail buying process. The integration of Artificial Intelligence (AI) plays a significant role here.

AI-powered voice assistants now offer personalized recommendations, streamline the purchasing process, and enhance user experience, making voice commerce a part of daily life. Let’s study this in greater detail in this blog.

What Is AI-Powered Voice Commerce and How Does It Work?

By definition, voice commerce simply facilitates making purchases and interacting with eCommerce platforms through voice commands, preventing the need for traditional screen-based navigation.

This technology works on a blueprint that relies on three essential components:

• Speech recognition that converts spoken language into text. Consider how you give a voice command, “Order face wash,” and your speech is broken down into text format.
• Natural Language Understanding (NLU) interprets the text context and intent behind your words. The system leverages AI-powered algorithms to process and analyze it contextually, thereby understanding your purpose.
• Machine Learning (ML) models continuously improve the system’s ability to understand and adapt to diverse accents, user behavior, and speech patterns. Think of how your request is now relayed across searches for relevant products.

However, to fully exploit voice commerce as a practical everyday eCommerce application, it should integrate into existing systems such as product databases, payment gateways, and delivery workflows.

This means you, as eCommerce owners, are responsible for ensuring your product databases are accessible and well-organized so that voice assistants can provide accurate and timely responses to user queries.

6 Top Most Practical Applications of AI-Powered Voice Commerce 

1. Personalized shopping assistance

Think of when you step into a retail store, and every item feels curated and handpicked just for you. The same logic is applied here, too.

AI’s contextual understanding is so sharp that it adapts to your speaking style, picking up tiny nuances like tone and vocabulary over time. 

Whether you’re in the mood for budget-friendly finds or luxurious spends, AI voice assistants dynamically adjust their responses, making every recommendation feel bespoke and just for you. They even go the extra mile by offering personalized pricing and exclusive promotional offers based on your shopping history.

Do you have a suite of brands you like to shop for? It can make product comparisons for you. Waiting for the holiday season to get all your shopping done? Imagine hearing, “Here’s a sweet discount on your favorite brand!” whenever a new sale drops.

With an AI shopping assistant, every perfect purchase is just a voice command away.

2. Voice-assisted shopping lists & reordering

Voice-assisted shopping lists have changed how we organize our shopping needs, making it a breeze to manage everyday essentials—all hands-free!

With simple voice commands, you can create, update, and organize your shopping lists without navigating multiple screens, whether adding items while cooking or removing those you no longer need. 

Moreover, thanks to AI’s predictive analytics, reordering your favorite items is as easy as saying, “Reorder my coffee.”

By analyzing your purchase patterns, these smart systems know exactly when you are running low, ensuring, for instance, you never run out of that beloved brand of pet food. With a quick voice confirmation, you’re set!

Platforms like Alexa take this convenience to the next level by integrating with retailers like Amazon. You can effortlessly manage your shopping list, check for deals, or place orders directly through voice commands.

3. Hands-free product search

Because of custom AI development, navigating screens complete with tedious scrolling is now a thing of the past. The technology has enabled voice search to redefine how customers interact with eCommerce platforms.

For example, instead of rigid keywords, you can now use conversational phrases to find precisely what you want. You can say, “Affordable running shoes under $100,” and voice-based AI assistants will dish out responses that match your request.

Voice search also excels in category and attribute filtering.

This means that once you’ve initiated a search, you can refine the results with follow-up commands. If you start with “summer dresses,” you can easily add “Show me red ones under $50,” and the results will appear instantly. 

This process removes the hassle of navigating multiple menus and options, making finding exactly what you want faster and easier.

4. Voice authentication for secure payments

Voice authentication is leading the charge and beefing up secure transactions in voice commerce. By leveraging AI-driven voice biometrics, this technology analyzes your unique vocal patterns, pitch, and speech dynamics to verify your identity.

This means that, unlike traditional text passwords, which can be forgotten or stolen, your voiceprint is nearly impossible to replicate.

Voice authentication often works alongside two-factor authentication to further enhance security. After confirming your identity with your voice, the system may send an OTP to your registered device, adding an extra shield against fraud.

This dual layer of protection ensures that even if someone tries to mimic you, they can’t access your accounts without that extra step.

What’s more interesting is how integration with payment gateways like PayPal and Google Pay allows you to confirm payments using simple voice commands, making the checkout process secure, quick, and incredibly convenient.

5. Voice-enabled customer service

Imagine asking your AI assistant, “I want to know the status of my order,” and getting an instant update without visiting the website or checking your email. Customer service is getting a major upgrade with voice-enabled technology.

All you need to do is offer a simple voice command. From answering frequently asked questions to tracking orders and even managing returns or refunds, your smart assistant is equipped to tackle all of this.

They can also work with human agents. For instance, you realize your smartwatch hasn’t arrived yet and ask your AI assistant, “Where’s my order?” It tells you there’s a shipping delay and suggests an alternative model that offers next-day delivery.

When a glitch prevents the change, the AI quickly transfers you to a human agent who already knows your issue. When you connect with the human agent, they greet you and say, “I see you are looking to switch your order to the alternative smartwatch due to a shipping delay. Let’s get that sorted out for you right away!”

This level of acknowledgment builds trust and helps you resolve everything in just one conversation.

6.  Voice-first product discovery

Product discovery is no longer a mundane activity with conversational AI as your trusty guide. Voice-first product research enables you to explore and evaluate products in an interactive and engaging environment.

All you have to do is describe your needs or ask specific questions—like “What’s the best smartphone for under $500?”, and let AI suggest recommendations based on your unique preferences. 

One of the standout features of voice-first AI eCommerce AI solutions is its ability to narrate detailed product specifications. Instead of digging through lengthy descriptions, you can receive concise summaries highlighting the key features you care about.

With real-time price comparisons and deal alerts, voice-first research empowers you to make informed decisions quickly.

For instance, your handy guide highlights what matters—like battery life or processor speed—so you can focus on what you care about most when picking out a laptop.

AI can also summarize user reviews, giving you a comprehensive overview (and a non-biased one) of pros and cons and saving you the hassle of reading extensive product feedback.

Price comparison is another aspect that it helps with. Just ask about current prices or alternatives within your budget, and the AI has your back, alerting you to price drops and deals. It broadens your options and helps you snag the best bang for your buck.

Examples of Ecommerce Firms Using AI Voice Commerce

1. Amazon Alexa Shopping

Amazon has led the charge in voice commerce with its trusty sidekick, Alexa. With a simple voice command, you can search for products, place orders, and even track deliveries.

2. Walmart + Google Assistant

Walmart has joined hands with Google Assistant to offer a convenient voice-activated grocery shopping experience. Say, “Hey, Google, talk to Walmart,” and voilà! You can add items to your grocery cart by simply using voice and the AI chatbot.

3. Kroger and Google Assistant

Kroger has also jumped on the voice commerce bandwagon. With Google Assistant at your service, you can add groceries to your cart and even schedule pickups or deliveries—all by chatting away. This innovation makes it super easy for customers to remember those last-minute items while encouraging them to fill their carts even more.

Voice Commerce Is Here to Stay

Consumers can benefit a lot from AI-driven voice assistants. As an eCommerce business, you’re missing out if you haven’t stepped into this field. It’s time to move from delivering a heavily UI-led experience to a more engaging, casual, and interactive experience.

Lucky for you, that’s where Intuz comes in.

We are an AI development company that helps businesses like yours integrate AI into voice commerce to improve customer interactions, reduce costs, and make better decisions. 

We work with your data to customize generative AI models that fit your needs—whether creating voice-powered shopping, handling customer inquiries, or simplifying payment processes.

Getting your data ready for AI can feel like a challenge. That’s where we come in. We organize, clean, and prepare your data so it’s set up for effective training. When you work with us, you’re not just hiring a vendor—you’re partnering with a team focused on your goals.

If you’re considering voice commerce AI, start with a free consultation. We’ll focus on your needs in just one hour and outline how AI can work for you. No pressure, no sales pitches—just practical advice and a clear next step.  

Coming full circle, it’s all about convenience!